Radio City Music Hall's Rockettes dance squad has a brand integrity unlike most others – a strict height regulation, precision synchronicity, and the signature kickline have defined this team for over 75 years. That integrity sets a standard by which audiences know what to expect from them, and other dance squads must live up to. To be a Rockette is a pinnacle for a dancer. If the Rockettes had leeway on any one of the three above attributes, their reputation would slip, and to be a Rockette wouldn't mean much. This is the hot truth of The Rockettes. They deliver. Look to The Rockettes for how to develop and stick to an internal structure.
Monday, December 7, 2009
The Rockettes
Radio City Music Hall's Rockettes dance squad has a brand integrity unlike most others – a strict height regulation, precision synchronicity, and the signature kickline have defined this team for over 75 years. That integrity sets a standard by which audiences know what to expect from them, and other dance squads must live up to. To be a Rockette is a pinnacle for a dancer. If the Rockettes had leeway on any one of the three above attributes, their reputation would slip, and to be a Rockette wouldn't mean much. This is the hot truth of The Rockettes. They deliver. Look to The Rockettes for how to develop and stick to an internal structure.
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